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May 29th, 2021, Posted by Pixel Global

Did you know you can use Google Analytics to identify opportunities with your organic SEO strategy? Yes, with Google Analytics, you can learn a lot of useful insights. By analysing Google Analytics, a wealth of SEO insights can be discovered. We have shared below the top 6 ways how Google Analytics can help improve SEO.

Custom Segments:

One of the most crucial features of Google Analytics is Custom Segments. It enables you to see traffic by channel, demographic data, visitors who completed goals and much more. You can design custom segments from any facet of user data, like a visit to a specific page, visitors from specific locations and many things.

  • You can also learn about the users on your site and how they engage with your content.
  • You will also get insightful data when considering additional segments.
  • The best part is you can navigate to Demographics under the audience with custom segments.

Monitor mobile traffic:

One of the most crucial advantages of analysing google analytics is that you can monitor the mobile traffic. To get the most out of it, you should monitor the engagement levels of mobile visitors.
You can do a few things to determine the engagement levels. They are

  • View the number of mobile conversions at the individual page level. You can add a mobile segment to do this.
  • Assess the mobile bounce rate to hone in on potential issues related to a singular page.
  • Monitor the new customers and customer retention rate. Get to know how many users are viewing your content for the first time and who are the returning visitors.

Site search becomes easier:

If you have a search bar on your website, then you will have a great opportunity to learn about your visitors and their engagements with your website.

A search bar helps you get to know the insight of what your users are searching and how many people are searching. If you find most users are using your search bar, it is an indication that the content on the page is not understandable, or you need to improve your main navigation to provide viewers with a clear idea.

Also, make sure your site search bar is working. You get to know how it works when a relevant result is not found. The search term also provides an insight into content ideas.

If you find users are searching for a term that is relevant to your business but does not have much information and content on your website about it, you can add content to make your website more user-friendly.

The bounce rate provides you with some good pointers:

The bounce rate of your website determines the percentage of people who leave your website by viewing just a single page. However, if the bounce rate is too fast, it is difficult to determine the user percentage.

There might be multiple reasons that your website bounce rate increases. They are –
Sometimes users visit your page because you rank high for a very long-tail keyword. But when they don’t find satisfactory information about the term, they bounce back.

If your website takes a longer time to be loaded, visitors leave your site. Generally, a visitor waits for a maximum of 15 seconds to open a page. If it does not open by that time, they leave the site.

The UI/UX and the page speed performance of your website determines the bounce rate.

By adjusting the time frame in Google Analytics, you can monitor your bounce rate and determine if the bounce rate increases or decreases. Depending on the bounce rate, you can revamp your website and make it faster and user-friendly.

Google Analytics help you locate the top-performing pages by conversions:

By analysing Google Analytics, you get to know the individual page performance and conversions. It helps you a lot to get an enormous amount of insight into the page.

Observe the negative trends on every page. If a specific page witnesses a noticeable decline, that means the page might have some issues. If there is a negative decrease in different pages, there might have some technical issues to be solved.

Find out poorly performing pages:

If not maintained regularly, pages will not always perform well and they will start losing traffic and organic visibility significantly. With Google Analytics, you can easily locate the poorly performing pages and the pages that need rewrite or update.

To get the right historical data, you should stick to a minimum 6-month time frame. Then you can determine which pages you need to look for to see search query data.

These are just a few benefits you can get with the help of Google Analytics. If you know of any opportunity one can get from Google Analytics, feel free to share with us.

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