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March 26th, 2021, Posted by Pixel Global

By partnering with Google in GMB integration, Wix secures a stronger presence in local search. Wix is partnering with Google, and they share their expanded partnership that integrates Google My Business directly within Wix. Now, businesses can use Wix to access customer interaction, GMB data and manage their profile directly from the platform.

Wix Business Model

Including value proposition in a service like Wix is that they can handle the technical side of an online business. Wix can efficiently handle things like structured data and search engine optimization. It also helps small businesses to achieve success by providing essential tools. That is why small businesses often depend on Wix.

The integration of GMB with the Wix business model makes it quite easy to run a business online. By expanding their partnership with Google, they can now simplify the way of managing Google My Business. And that is what gives Wix a strong position in the local search industry.

What GMB integration offers?

With the integration of GMB with Wix, it has now become easier to manage your GMB profile. Now businesses can use the Wix platform to manage their Google Search and Maps profile through their familiar user-interface.

According to the announcement by Wix –
“Business owners can manage their Business Profiles, update their business information and hours, add photos, update their website, create posts, add attributes, respond to reviews, share Q&As, message with customers and accept bookings.

An up-to-date Business Profile is considered 2.7 times more reputable, 70% more likely to attract location visits and are 50% more likely to lead to a purchase.”

Some needful queries and their answers by Wix

  • To benefit from the GMB tools in Wix, how much knowledge and experience should a business owner have?

Business owners can now manage their business in one place because of the seamless integration and user-friendly experience of both GMB and Wix. It does not matter whether you have experience or not, you can take full advantage of GMB tools in Wix. Since the user interface is unified across the Wix platform, the integration of GMB is quite seamless and easy. Every business owner can easily navigate it with their familiar ecosystem and can create, manage and boost their business online.

In their own words –
“The seamless integration and user friendly experience of both GMB and Wix provide an optimal solution for business owners to manage their business in one place. Both business owners with previous experience and those that are new can more easily take advantage of the GMB tools in Wix and get the full GMB experience consolidated into the Wix dashboard.

The integration of GMB is seamless and easy to manage as the user interface (UI) is unified across the Wix platform.

Business owners find it easy to navigate in an ecosystem they are already familiar with where they create, manage and grow their businesses online.”

  • What kind of insights and data can business owners access through the GMB integration?

Through the Wix dashboard, businesses can access all the insights and data provided through GMB. They can get insight into the number of views on the search and the breakdown on the CTA, potential customers click on the Google My Business Profile -website, phone, direction.

In their own word –
“Business owners are able to get all of the insights and data provided through GMB directly in the Wix dashboard including – number of views on search and the breakdown on the CTA potential customers click on the Google My Business Profile – phone, website, direction.”

Google Integration Expertise

Though the GMB integration process is the new integration with Wix, there have already several Google services integrated with Wix. They are –

  • Google Workspaces
  • Google Tag Manager
  • Google Search Console
  • Google Analytics
  • Reserve with Google

This latest GMB integration is expecting to be seamless since they have already integrated with other Google services. According to Valerio Sudrio, Head of EMEA Google My Business partnerships at Google:
“Together with Wix, we’re providing essential tools that help business owners efficiently and instantaneously engage with new and existing customers online…”

Wix is going to become a great part of local search

There is a myriad of platforms that help small businesses to establish their online presence but Wix is going to make a difference with its full-suite of marketing and business features. The company has been making great strides in their services, especially in the area of SEO. The integration of GMB is going to make them a must-have tool for any business that wants to create a strong online presence since using Wix is not going to be a matter of significant investments. And that makes Wix a strong competitor in this industry.

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