To win the SEO game, having a good SEO-friendly CMS is a must for your website. Choosing the right CMS can change your game and make you the winner. Among the widest number of CMSs, WordPress has been a preferred option for marketers because of multiple reasons.
Since its release in 2003, WordPress has never had to look behind. Though it started as a blogging tool initially, the highly advanced features and qualities of this platform make it one of the best content management systems in the world.
The interesting fact about WordPress is, it powers over 34% of the web in today’s date. The latest WordPress version, WordPress 5.3, released on 12th November 2019, has already had 8,088,611 downloads and the number is increasing every second.
Holding the position of the best CMS for over17 years (2003-2020) is not a matter of joke in this highly competitive marketplace. So, what makes WordPress so powerful that it is still considered the best CMS for the SEO-friendly websites? Here are the 10 reasons why WordPress is the best CMS even in 2020.
1. WordPress Prioritizes The User-Experience:
Since WordPress is the most SEO-friendly CMS ever, it offers you several advantages in the SEO game. Especially when it comes to on-page SEO, the platform enables you to take care of the vital SEO elements.
- HTML Markup:
Though WordPress is mainly developed in PHP, it creates search engine friendly HTML pages. The advanced generations of themes are taking advantage of HTML5 to ensure more improvements.
WordPress enables you to use the pretty permalinks. That means you can use keywords on the links to posts and pages that make them highly SEO-friendly and help visitors to understand what the page is about.
- Title Tags and Headings:
The title of the page takes a crucial part in the on-page SEO. Title tags with other heading tags help Google understand your content and its structure. WordPress also enables you to set up everything without writing the HTML tags manually.
- Content Creation:
Content plays the most important role in making a site SEO-friendly. Being the former blogging platform, WordPress creates the highest quality content. Creating multimedia content, like images and videos, is also quite easy on this platform.
- Optimized Images:
Take care of the visuals of your content! With the help of WordPress editor, you can optimize them with ALT tags, descriptions and more.
2. WordPress Enables You To Choose SEO Optimized Themes For Any Purpose:
The best part of the WordPress platform is, it comes with a lot of extra components that play a vital role in the search engine optimization of your site. When it comes to choosing the SEO friendly themes, WordPress can be of great help.
WordPress is the perfect platform on which you can develop the most responsive website maintaining all your goals. It does not matter whether you need a business website, e-commerce website or portfolio website, this CMS offers you the most suitable themes that meet your particular goals, purpose or industry requirements.
An SEO friendly theme can help you in different ways. With a high-quality theme, you can make sure that your site spits out the proper HTML markup. Apart from this, good themes also make your site look appealing and professional.
With WordPress, you can use a plugin that creates alt text for all your images. WordPress allows you to resize the images and make your pages really fast.
3. Experience Faster Load Time on WordPress:
Page speed is one of Google’s ranking factors in mobile search. If your site is slow, it will not only pull down your rank but also frustrate the users.
The good news is, the amazing plugins in WordPress can boost the site speed to a great extent. The plugins, like ShortPixel Image Optimizer, is an inbuilt plugin of WordPress. This plugin compresses your past images and PDF documents to boost your site’s load time. You can also choose WPOptimize to clear your database and compress your images for faster loading.
4. A Great Option for Mobile Users:
In the past few years, the use of mobile has grown rapidly. In fact, in the last five years, mobile traffic went up 222%. If you have a business online, making your website mobile friendly is a must. So, whenever you develop your website, make sure it is optimized for mobile uses.
The fantastic reason for using WordPress is, you don’t need to do anything extra to make your website mobile-friendly. This is because most WordPress themes are pre-optimized for mobile users.
5. WordPress Enables You to Integrate Your Campaign with Social Media:
In today’s date, social media is gigantic and it is one of the best mediums to promote your brand online. With a successful social media campaign, you can indirectly boost your SEO ranking.
Unbelievable but true that WordPress can help you in your social media campaign too. You can create customized social media buttons. This helps your viewers to read your content easily and share it. You can also add a social media feed to your site. WordPress also enables you to automate your social media campaigns.
6. The Heaps of Plugins are Specially Designed for SEO:
When you use WordPress, optimizing for higher ranking becomes easier. All you need to do is to install the right plugins. We have shared below three best plugins –
- Yoast SEO:
This plugin has had millions of downloads since it makes the website optimization process extremely simple. Yoast SEO is so user-friendly that even the least tech-savvy person can operate it easily.
Benefits of Yoast SEO:
Yoast SEO helps you by
If you are a premium user, you will get full support from Yoast SEO whenever needed.
- Google XML Site Maps:
This plugin makes the complex site map creation extremely simple. The best part about this content is, every time you publish a post, it notifies Google about your content.
- Google Analytics by Monster Insight:
Google Analytics is considered as an easy and powerful plugin. When you use Google Analytics, you
7. Easy Integration With Other Software Tools:
We have already discussed how easy it is to integrate WordPress with Yoast and Google Analytics. Apart from them, several Software tools can be integrated with this CMS. They are –
- Sucuri (the most reliable software for security)
- ConverKit (for landing pages, email, and forms)
- G Suite (for spreadsheets, documents, and e-mails)
Since you have a lot of options to integrate with WordPress, you can boost engagement and further improve your SEO rank.
8. Mobile Optimization Is Now A Trend:
We have discussed earlier how people are getting more and more dependant on mobile searches. This is why mobile optimization is a must. Google is also quite vocal about making every site mobile friendly to improve their ranks. If you don’t have a mobile-optimized website, you might not appear in the Google search requests.
When you choose WordPress CMS, you don’t need to worry about making your site mobile-friendly. It has the right themes and plugins to improve the speed of your website on mobile searches.
9. Top-Notch Security Is Maintained:
One of the most important reasons WordPress is highly popular is its security feature. Your search ranking can be highly affected if your site is spamming and infecting others or being harmful in some other ways. Well, if you think that you don’t do that, so it won’t be applied to you, then, unfortunately, you are not right. It is always not up to you. Your site might get hacked and land itself on the spam list.
You don’t need to worry if you have used a platform like WordPress. WordPress is highly secured and its safety and security are constantly monitored and upgraded. If your site is suspecting spam, the WordPress security team detects it as soon as possible and sends you a security update immediately. You also have plenty of security plugins offered by WordPress.
10. Dominate SERP with WordPress:
WordPress is a platform that is fully packed with SEO friendly themes, software tools and plugins. Its inbuilt features make your content highly optimized and SEO-friendly.
Looking at the advantages of WordPress CMS, it is easily understandable that this platform is going to lead the industry in the coming years too.