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Industry:

Insurance & Licensing Services

Company:

Integrity Coverage Group

Website:

groupici.com

Location:

Brooklyn, NY & Multi-State Coverage

Services:

SEO Optimization for Local Visibility

Background:

Integrity Coverage Group has been a trusted provider of insurance, DMV services, and business licensing solutions since 1996. With expertise in securing hard-to-find coverage and handling complex registration processes, the company needed to improve its online visibility to attract more customers searching for specialized services like apportioned plates, liquor licenses, and commercial vehicle registration.

Our goal was to enhance search engine rankings and increase visibility for high-value keywords, ensuring Integrity Coverage Group became the go-to choice for insurance and registration services in New York and beyond.

Challenges:

  • The website had no visibility for major insurance and registration-related search terms.
  • No rankings in the top 300 for key service-related keywords.
  • High competition from government websites and established industry providers.
  • Limited organic traffic and brand recognition in search results.

SEO Strategy:

We developed and implemented a targeted SEO strategy for Integrity Coverage Group, focusing on:

1. Keyword Optimization:

Targeted high-value local keywords such as “apportioned plates NY,” “one day liquor license NY,” and “commercial vehicle registration NY.”

Optimized website content, meta descriptions, and headings with relevant keyword integration.

2. On-Page SEO Enhancements:

Improved title tags, meta descriptions, and structured data to increase search relevance.

Enhanced internal linking for better indexing and user navigation.

Created high-quality, service-specific content for Brooklyn and multi-state licensing requirements.

3. Local SEO Enhancements:

Optimized Google My Business (GMB) listing with updated service details, images, and customer reviews.

Built citations and directory listings for better local search credibility.

Developed targeted content to strengthen rankings for key licensing and insurance terms.

4. Continuous Monitoring & Adjustments:

Regular tracking of keyword rankings and traffic performance.

Ongoing content and technical SEO improvements based on analytics insights.

“I was really hesitant about spending on SEO without any guarantees. But Pixel Global’s clear reports and progress updates won me over. Now we’re ranking in the top 5 for some key keywords, and the ROI is pretty impressive.”

— Integrity Coverage Group

Results:

Integrity Coverage Group experienced a significant boost in search rankings, with multiple keywords achieving top positions:

  • #1 Rankings: “Apportioned Plates NY.”
  • Top 5 Rankings: “One Day Liquor License NY” (#5), “Motorcycle Insurance Brooklyn” (#7), “FMCSA 150 Update” (#7).
  • Top 10 Rankings: “Commercial Vehicle Registration NY” (#8), “Renew Registration Online NY” (#9), “Temporary Liquor License NYC” (#10), “Alcohol License NYC” (#10).
  • Top 15 Rankings: “Renew Vehicle Registration NY” (#11), “Property Insurance Brooklyn” (#12), “Homeowners Insurance Brooklyn” (#13), “Apportioned Power Vehicle” (#14), “Update MCS 150 Form Online” (#14).

Case 9

Key Takeaways

Dominating Local Search: Integrity Coverage Group now holds multiple #1 and top-ranking positions for high-value keywords, making it a top choice for licensing and insurance services in New York.

Expanded Service Area Visibility: The business improved rankings for Brooklyn-based and multi-state licensing and registration searches, reaching more potential clients.

Higher Organic Traffic & Leads: Increased search visibility led to a surge in customer inquiries, appointments, and service requests.

Stronger Brand Recognition: Enhanced rankings for branded searches made it easier for customers to find and trust Integrity Coverage Group.

Conclusion

Integrity Coverage Group’s SEO transformation has put them right where they need to be—at the top of search results. With multiple #1 rankings and a surge in organic traffic, they’re attracting more customers, getting more inquiries, and growing their business faster than ever.

Optimizing for the right keywords and boosting local visibility, they’ve solidified their reputation as a go-to provider for licensing and insurance services in New York and beyond.

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