Claiborne Intellectual Property Services helps inventors, startups, and tech companies with patent preparation, trademark registration, and intellectual property protection. The firm has been in the industry for over 25 years and wanted to boost its online presence and climb search engine rankings to reach more local and national clients.
Low Search Engine Rankings: The firm struggled to rank for key search terms like “Eastside trademark attorney” and “Seattle trademark registration process,” making it difficult for potential clients to find them online.
Limited Local Visibility: Despite serving clients in Bellevue, Seattle, and beyond, the firm’s Google My Business (GMB) profile and website lacked strong local SEO optimization, reducing their presence in location-based searches.
Competitive Market: The intellectual property law space is highly competitive, with established firms dominating search rankings. Claiborne needed to break through and establish itself as a top choice for patent and trademark services.
Underutilized Website Potential: The firm had a professional website, but it was not fully optimized for search engines, lacking critical keyword placements, structured metadata, and internal linking opportunities.
Expanding Beyond Washington: Claiborne aimed to reach clients in California but faced challenges in ranking for out-of-state searches without diluting its local presence.
We implemented a tailored SEO strategy for Claiborne Intellectual Property Services, focusing on:
Targeted high-value local keywords such as “Eastside trademark attorney,” “Seattle trademark registration process,” and “California trademark registration.”
Integrated keywords throughout website content, meta descriptions, and headers to match user search intent.
Optimized website content to clearly convey Claiborne’s expertise and services.
Improved title tags, meta descriptions, and alt attributes for better search engine visibility.
Enhanced internal linking structure to improve website navigation and indexing.
Optimized Claiborne’s Google My Business (GMB) profile with accurate location details, service areas, and regular updates.
Developed location-specific content to boost relevance for searches in Bellevue, Seattle, and California.
Regularly tracked keyword rankings and traffic performance.
Made data-driven adjustments to continually improve SEO results and maintain top rankings.
“Our website wasn’t bringing in enough qualified leads, but after Pixel Global’s SEO strategy, we saw a 45% increase in organic inquiries. More people are finding us, and the right clients are reaching out!”
— Claiborne Intellectual Property Services
#1 Rankings: Claiborne’s targeted keywords like “Eastside trademark attorney” and “Eastside patent attorney” went straight to #1, making them the top choice for those searching in the local area.
Top 10 Rankings: Other key keywords, like “Seattle trademark registration process” and “Eastside intellectual property lawyer,” landed in the Top 10, significantly boosting their online presence.
California Reach: Even outside of Washington, Claiborne now ranks in the Top 10 for various California-based trademark keywords, expanding their reach to new potential clients in a highly competitive market.
The results speak for themselves: with strong rankings in both local and national trademark-related searches, Claiborne Intellectual Property Services now enjoys greater visibility and credibility in their market.
Their SEO success has brought them more targeted, qualified leads, which means more people are discovering their expertise and turning to them for help with patent and trademark issues.
In short, this SEO strategy helped Claiborne reach their ideal clients more effectively, reinforcing their position as a trusted partner for intellectual property protection. Now, when someone in Bellevue or beyond searches for trademark or patent services, Claiborne is right there at the top of the list—exactly where they belong.
