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Industry:

Senior Home Care Services

Company:

Caring Haven Home Care

Website:

caringhavenhomecare.com

Location:

Antioch, CA & Surrounding Areas

Services:

SEO Optimization for Local Visibility

Background:

Caring Haven Home Care is a trusted provider of senior home care services in Antioch, CA, and surrounding areas. Specializing in dementia care, palliative care, and in-home support, the agency sought to improve its online presence to reach more families searching for reliable senior care services.

Our goal was to enhance Caring Haven’s search engine visibility and increase rankings for relevant keywords, ensuring it became the top choice for home care services in the region.

Challenges:

  • The website lacked strong visibility for key service-related searches.
  • No rankings in the top 100 for “Palliative Care Near San Ramon.”
  • Competition from other established home care agencies in the Bay Area.
  • Limited online presence affecting new client inquiries and lead generation.

SEO Strategy:

We developed and implemented a targeted SEO strategy for Caring Haven, focusing on:

1. Keyword Optimization:

Targeted high-value local keywords such as “In Home Care Antioch CA,” “Palliative Care Near Antioch,” and “Dementia Care Antioch.”

Optimized content, meta descriptions, and headings with relevant keyword integration.

2. On-Page SEO Enhancements:

Improved title tags, meta descriptions, and structured data to increase search relevance.

Enhanced internal linking for better indexing and user navigation.

Created high-quality, location-specific content for Antioch, San Ramon, and Rio Vista.

3. Local SEO Enhancements:

Optimized Google My Business (GMB) listing with updated service details, images, and customer reviews.

Built citations and directory listings for better local search credibility.

Developed targeted content to strengthen rankings in San Ramon and Rio Vista.

4. Continuous Monitoring & Adjustments:

Regular tracking of keyword rankings and traffic performance.

Ongoing content and technical SEO improvements based on analytics insights.

“We had worked with another agency in the past but saw no real results. Pixel Global took a customized approach, targeting the right keywords and optimizing our content effectively. Now, we’re ranking in the top 5 for multiple key search terms, and our business is seeing real growth.”

— Caring Haven Home Care

Results:

Caring Haven Home Care experienced a dramatic boost in search rankings, with multiple keywords reaching the top of search results:

  • #1 Ranking: “In Home Care Antioch CA”
  • Top 5 Rankings: “Palliative Care Near Antioch” (#5), “Palliative Care Near San Ramon” (previously unranked, now #6)
  • Top 10 Rankings: “Dementia Care Antioch” (#7), “Home Care Services Rio Vista” (#8).
  • Significant Visibility Gains: Many keywords moved from unranked or low positions to within the top 10, increasing local brand recognition.

Case 10

Key Takeaways

Dominating Local Search: Caring Haven Home Care now holds multiple #1 and top 5 positions for high-value keywords, making it the top choice for senior home care services in Antioch and beyond.

Expanded Service Area Visibility: The agency significantly improved rankings for San Ramon and Rio Vista, reaching more potential clients in need of specialized care.

Higher Organic Traffic & Leads: ncreased search visibility has resulted in more inquiries, appointment bookings, and business growth.

Stronger Brand Recognition: Improved rankings for branded and service-related searches have made it easier for families to find and trust Caring Haven.

Conclusion

Caring Haven Home Care used a strategic, data-driven SEO approach to transform its online presence and secure top rankings for critical service-related keywords. Now, it dominates the senior home care market in Antioch, San Ramon, and Rio Vista, attracting more client inquiries and driving steady business growth

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