Autotrac Pty Ltd

Background:

Autotrac Pty Ltd has been a trusted name in auto repair and maintenance, offering expert services for various car brands. Specializing in diagnostics, brake repairs, computer programming, and full inspections, the business sought to enhance its online visibility and attract more local clients in Melbourne and Essendon.

Our goal was to improve search engine rankings for relevant industry-specific and location-based keywords to increase organic traffic and customer inquiries.

Challenges:

• The website had no presence in the top 100 search results for key automotive services.
• Low visibility in local searches related to car repair, diagnostics, and maintenance in Melbourne and Essendon.
• Lack of rankings for specific service-related keywords such as “Mercedes Benz repair near me,” “Computer Programming and Coding Essendon,” and “Full Car Inspection Near Me.”
• High competition in the local automotive repair market.

SEO Strategy:

We implemented a customized SEO strategy tailored for Autotrac Pty Ltd, focusing on:

1. Keyword Optimization

Targeted high-value local keywords such as “Car Repair Services Essendon,” “Brake Repair Essendon,” and “Unscheduled Car Repair Work Melbourne.”

Integrated keywords into website content, meta descriptions, and headers for improved search relevance.

2. On-Page SEO Enhancements

Optimized service pages for user intent and readability.

Improved title tags, meta descriptions, and image alt attributes.

Strengthened internal linking structure for better navigation and indexing.

3. Local SEO Enhancements

Optimized Google My Business (GMB) profile with accurate business details, service areas, and consistent updates.

Created location-specific content to boost local search rankings for Melbourne and Essendon.

4. Ongoing Monitoring & Adjustments

Regular analysis of keyword rankings and organic traffic trends.

Adjusted content and SEO tactics based on performance insights.

I wasn’t sure if SEO would really work for us, but Pixel Global proved me wrong. Our website traffic has increased a lot, and more people are finding us online. We’re actually getting more customers walking through our doors. It’s made a real difference for our business!”

— Autotrac Pty Ltd

Results:

Autotrac Pty Ltd experienced a massive improvement in search rankings, with multiple keywords climbing to the top of search results:

• #1 Rankings: “Computer Programming and Coding Essendon,” “Unscheduled Repair Work Melbourne,” “Car Battery Charging System Essendon.”
• Top 5 Rankings: “Auto Brake Repair Essendon,” “BMW Coding Melbourne,” “Alfa Romeo Specialist Melbourne.”
• Top 10 Rankings: “Brake Repair Essendon,” “Car Repair Services Essendon,” “Mercedes Benz Repair Near Me.”
• Significant Visibility Gains: Many keywords moved from being completely unranked to within the top 20 positions.

Key Takeaways

Increased Local Search Presence: Dominating rankings for high-value search terms related to auto repair in Melbourne and Essendon.

Branded Search Optimization: Improved visibility for Autotrac’s key services, making it easier for customers to find them.

Higher Organic Traffic & Leads: Enhanced visibility led to a surge in organic inquiries, appointment bookings, and foot traffic.

Conclusion

Autotrac Pty Ltd’s SEO transformation is a testament to the power of a well-executed strategy. Once struggling to gain online visibility, the business now dominates search results for automotive services in Essendon and Melbourne.

The boost in rankings has led to real, measurable success—more organic traffic, increased customer inquiries, and a steady flow of new clients. Autotrac isn’t just competing; it has become the go-to destination for expert car repairs and diagnostics in the area.