Augustina Leathers

Background:

Augustina Leathers has been a premier luxury boutique in Carmel, CA, for decades, specializing in fine jewelry, designer fashion, leather jackets, and accessories.

Despite a strong offline reputation, the website struggled to attract organic traffic and rank for high-value, local keywords. The goal was clear:

• Increase organic visibility in the Carmel/Monterey area
• Rank for luxury jewelry and fashion brands plus “Carmel” keywords
• Drive more qualified leads and store visits from search engines

Challenges:

• Low Visibility: In September 2023, the site had only 2–3 keywords in the Top 3 and was invisible for most “jewelry store Carmel” searches.
• Competitive Market: Local search results were dominated by other jewelry and fashion retailers.
• Brand Keywords Not Ranking: Even branded terms such as “Pomellato jewelry Carmel” and “Paul Morelli jewelry Carmel” had limited visibility.
• Minimal Organic Traffic: Just 40–60 estimated visits per month, generating only 3–5 leads.

SEO Strategy:

We implemented a local SEO strategy focused on high-value, buyer-ready keywords to transform Augustina Leathers’ search performance.

1. Keyword Optimization

• Targeted brand + location terms (e.g., “Pomellato jewelry Carmel CA,” “Paul Morelli jewelry sale Carmel,” “leather jacket Carmel CA”).
• Optimized product category pages and meta data to align with search intent.

2. On-Page SEO

• Enhanced on-page elements (title tags, meta descriptions, headers, internal links).
• Built keyword-rich, location-specific landing pages for top luxury brands.

3. Local SEO Enhancements

• Strengthened Google Business Profile with accurate data, photos, and updates.
• Added location-focused content for Carmel and Monterey to capture more local searches.

4. Continuous Monitoring & Updates

• Tracked keyword rankings weekly.
• Adjusted strategy as new product brands were introduced, ensuring fast entry into the Top 3.

“In just a few months, we went from being almost invisible online to owning the top spots for the luxury brands we carry. Now, when someone in Carmel searches for Pomellato, Paul Morelli, or even a leather jacket, we appear first. It has completely transformed the amount of foot traffic and inquiries we receive.”

— Augustina Leathers

Results:

1. Ranking Improvements: Top Keywords Now in the Top 3

Result: 21 of 24 tracked buyer-intent keywords now rank in the Top 3 — with 17+ holding the #1 spot.

2. Organic Traffic Growth

3. Business Impact

High-intent local traffic consistently drove increased lead volume, store visits, and greater local brand awareness for Augustina Leathers.

• 8x growth in qualified leads from organic search
• Improved conversion quality due to searcher alignment (brand + location + product)
• Increased foot traffic attributed to strong local visibility

Key Takeaways

Massive Ranking Gains:

• 21 of 24 tracked commercial keywords now rank in the Top 3.
• 17+ keywords at #1, including high-value terms like:
• “Pomellato jewelry sale Carmel CA”
• “Paul Morelli jewelry sale Carmel”
• “Leather jacket Carmel CA”

Improved Local Search Presence:

“Jewelry stores Carmel” moved from unranked to positions 15–30, with steady upward momentum.

Traffic Growth:

• Estimated organic traffic increased from 40–60 visits/month to 375–500 visits/month.
• Lead conversions grew from 3–5 per month to 30–40 per month.

Business Impact:

• 8–10X growth in qualified local leads and foot traffic.
• Strengthened domain authority, allowing new brands and products to rank quickly.

Conclusion

In less than two years, Augustina Leathers went from barely showing up in search results to completely owning the luxury retail conversation online in Carmel.

This SEO success has directly translated into more organic traffic, more qualified leads, and a powerful local digital footprint. Thanks to a strong foundation, the boutique is well positioned for sustained growth and expanded regional dominance.