Background:
Velpa Solar is an ecommerce website that sells solar panels, inverters, and other related products. They wanted to increase their online presence and sales across the country through organic search.
Challenges:
When Velpa Solar approached us, their website was not properly optimized for search engines. They were not ranking for their targeted keywords and were not getting enough organic traffic to their website. This resulted in lower sales and revenue for the business.
SEO Strategy:
We conducted a comprehensive audit of their website and identified the major issues that were holding them back. Based on our findings, we developed a customized SEO strategy that included the following:
- Extensive keyword research: We identified the most relevant and profitable keywords for the business and optimized the website content accordingly.
- On-page optimization: We optimized their website structure, meta tags, headers, and content to make it more search engine friendly.
- Technical SEO: We fixed all the technical issues that were hindering their website performance, such as broken links, duplicate content, and page speed optimization.
- Content creation: We created high-quality blog posts and articles related to the solar industry to attract more organic traffic to the website.
- Link building: We built high-quality backlinks from relevant and authoritative websites to improve their website authority and search engine rankings.
Results:
Our efforts resulted in a significant increase in their organic search visibility, traffic, and sales. Here are some of the key metrics:
- Organic traffic increased by 72% within the first six months of our engagement
- Page one keyword rankings increased by 56%
- Total revenue increased by 89% within the first year of our engagement
Our ongoing SEO services have continued to drive sustainable growth for Velpa Solar, helping them to achieve their business goals and objectives.
