Project Overview:
Lakeshore Sports & Fitness is a premier sports and fitness facility located in the Chicago area. They offer a variety of programs and services, including personal training, group fitness classes, and sports leagues. They approached Pixel Global for help with increasing their online visibility and driving more traffic to their website.
Problem:
Before partnering with Pixel Global, Lakeshore Sports & Fitness had a website that was outdated and not optimized for search engines. They were not appearing in the top search results for relevant keywords, which was negatively impacting their online visibility and ability to attract new customers.
How We Helped:
Pixel Global implemented a comprehensive SEO strategy for Lakeshore Sports & Fitness. This included:
- Keyword research: We conducted in-depth research to identify the most relevant and high-traffic keywords for the sports and fitness industry, as well as for Lakeshore Sports & Fitness specifically.
- On-page optimization: We optimized the website’s content, metadata, and other on-page elements to ensure that it was fully optimized for search engines.
- Technical SEO: We also fixed technical issues that were negatively impacting the website’s search engine visibility, such as broken links and slow page speed.
- Content marketing: We created a content marketing strategy that included blog posts, infographics, and other types of content to attract backlinks and improve the website’s overall authority.
In addition to our SEO work, we also launched a Google Ads campaign for Lakeshore Sports & Fitness. This included:
- Keyword research: We conducted keyword research to identify the most relevant and high-converting keywords for Lakeshore Sports & Fitness.
- Ad creation: We created compelling ad copy and display ads to attract clicks and conversions.
- Campaign management: We monitored and adjusted the campaign on an ongoing basis to ensure maximum performance and ROI.
The Results:
Pixel Global’s SEO and Google Ads services had a significant impact on Lakeshore Sports & Fitness’s online visibility and traffic. Here are some of the key results:
- Organic traffic increased by 72% within the first 6 months of our SEO work.
- The website’s search engine visibility improved significantly, with Lakeshore Sports & Fitness now appearing in the top search results for relevant keywords.
- The Google Ads campaign generated a 4.8% click-through rate (CTR) and a conversion rate of 7.2%, leading to a significant increase in leads and sales for Lakeshore Sports & Fitness.
Overall, Pixel Global’s SEO and Google Ads services helped Lakeshore Sports & Fitness significantly improve their online visibility, attract more traffic, and generate more leads and sales.
