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Regarding Google SEO

Here’s Every Single Detail That You Should Know About Google & Google SEO!

What is the exact meaning of Google SEO?

Let us begin this discussion with a quick roundup regarding the meaning of SEO. So the term ‘SEO’ is a comprehensive term, essentially used to denote Search Engine Optimization and/or Search Engine Optimiser. The generally break down of the term is going to give you a fair idea about what it actually means. The term ‘Search Engine’ essentially means the platform where a user can enter queries to find out specific (or non-specific in some cases) results of the user-generated queries. Most popular search engines include Google, Bing, and Yahoo. The results for the queries entered in the search engine are portrayed in the form of a page, popularly known as Search Engine Results Page or SERP. This SERP is generally more than one in number, in case of most of the user queries. On these search engine result pages, there are links to the various articles, blogs, social media posts, etc that are entirely or partially related to the user query.

Now the thing is, for a specific query there can exist more than a hundred results. Yet some of these result links are shown ahead of the others, even though they discuss the same topic or subject. Most Search Engines use a specific formula or algorithm to judge which result link is supposed to be shown above the other one. According to this pre-perceived formula, rankings are given to the webpages that are going to be displayed on a SERP.

Google has its own specific algorithm which serves the purpose of ranking the webpages on a SERP, according to their relevance with regards to user-generated query. This Google Algorithm, however, keeps changing from time to time in order to serve the searcher with better and more relevant results.
Now let us take into consideration the term ‘Optimization’ or ‘Optimizer’. There are certain tried and tested methods that are mostly used to establish and/or to enhance the position of a webpage or a website with regards to the results that are shown after each user query. So basically, to optimize is to put into use these methods in order to gain a higher ranking in a SERP.

SEO is, therefore, a term particularly used to denote these verified formulas that are mostly used by almost all websites and webpages on the internet to gain a rank or to improve their ranking in a SERP. When we use the term ‘Google SEO’, we are referring to the optimization of a website’s ranking particularly in the case of Google. Although this doesn’t necessarily negate the chances of being optimized on other search engines as well, however, the fact cannot be avoided that Google Search Engine Optimization is mostly given the prime importance.

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    Why is Google SEO given so much importance?

    Google, undoubtedly, is the most preferred of all search engines when it comes to looking out for potential answers for a question in the mind of a searcher. Therefore, Google search optimization is given the utmost importance in order to bring in potential buyers of a product or a service. Obtaining a higher position in Google search ranking is visibly important for a website to generate more traffic. If you are a business, big or small, and you want to catch the attention of new customers, then optimizing your website on Google is probably the best possible way for you to find potential buyers of your service/product.

    SEO is one such tactic that emphasizes on giving a shape to your website in accordance with the algorithm maintained by Google. Although this algorithm never remains stagnant, all activities performed by Google are constantly monitored to figure out a basic structure of the formula that is being followed. This monitoring and analysis are mostly done by reputed agencies excelling in Google SEO Services to provide high-quality results for their clients. Therefore, every small or big business, nowadays, believe in investing in the best SEO company in order to improve Google ranking, gain traffic to their website as well as to make real-life business connections and lead conversions through it.

    When to hire a Google Website Optimizer?

    If you are actually here to find the answer that whether you need Google Search Optimisation or not, then we can assure you that everyone in the recent times needs the same for some reason or the other. In most cases, businesses that are looking for growth are the ones that need it the most. Now the next question is – When is the right time to hire a Google SEO specialist? Here, we would like to clarify that there is no such concept as the ‘right time’ in this field. Because if you are a business house or even an individual/freelancer and you are looking for growth in your respective area, then the faster you choose a Google SEO expert, the faster you start incurring desired results.

    In other scenarios, the perfect time to hire a Google SEO specialist can be –

    • Planning to design and develop a new website (business website or even otherwise)
    • Re-create and revamp your older website to a newer version
    • Create and get website on Google
    • Enhance your position on Google Search Ranking
    • Redesign a website to make it search engine-friendly
    • Re-establish a former website that has not been in use for a long time

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      How to Choose the Best Google SEO Expert?

      Fundamental guidelines for choosing the best Google Website Optimizer available!

      As mentioned before, there’s a crying need for every single business to optimize their website to gain potential customers for their products or services. Every business has this question – how to get website on google? The first necessary step towards this one big goal is to choose a company that provides Google SEO Service and that can ensure the proper application of Google Search Engine Marketing procedures. It should also help you to increase Google ranking to fetch new customer for your business.

      Now that you know your need, it is also important for you to know how to select an agency that can bring in the desired results for you. Here we are providing you a basic idea regarding the selection of a perfect agency that can enhance the Google website ranking for your business –

      • Commitment – Always keep in mind that Google search optimization never happens overnight. It takes a lot of time and effort to actually bring out the desired results. Therefore, while you are searching for a trust-worthy Google SEO Company, you need to make sure that they stay committed to your requirements all through the time that is needed to be put into bringing about the necessary changes in your Google site ranking.
      • Expertise – Another extremely necessary attribute of a good SEO agency is that they should have an efficient team of Google SEO Experts and other skilled members to take full responsibility to manage your website. Also, the years of experience that they have in the domain of Google Search Engine Optimisation matters a lot. The more experience they have, the more they can help you in improving your Google website ranking.
      • Client Ratings & Reviews – Before hiring an SEO company, you should minutely check and verify the company’s business references. In case they have performed their part and have been able to justify the needs of their older clients, it becomes more evident that they can do the same all over again for you.
      • Transparent Working Techniques – Apart from being able to produce desired outcomes, complete transparency in the working technique of an SEO agency is also absolutely essential. If such an agency is willing to work for you, they should be able to tell you the methods that they are going to apply to get the work done. Producing and sending away timely reports of the carried out work is something you should look out for. It is okay to hire an agency in case they are showing full transparency in the mentioned fields.
      • Reputation & Prominence – There are many unofficial SEO firms out there who claim themselves to be experts in the SEO domain but are not able to show specific proofs of their existence. These firms are mostly not worthy to be trusted with such a critical domain like Google SEO. Therefore, if you are trying to hire an agency, look out for the ones that have established websites of their own and have to give you certain proofs of their existence. A reputed SEO agency is never going to mislead you in any respect. The repute and prominence of an SEO agency in the market say a lot about their credibility.

      Now that you are aware of all the necessary details that are required to be followed in order to make your website Google Search optimised and how to get a website on Google ranking, you are free to choose the best SEO company that can easily take care of all your needs and fetch worthy results for you.

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      Pixel Global IT Services is here to serve you better!

      With years of experience and an excellent team of talented in-house experts, Pixel Global IT Services can give you a guarantee of meeting your SEO needs in the best way possible. We have in our bag, a variety of tried and tested SEO strategies in order to establish and evolve your site ranking on Google. We love to discuss in detail the methods that we are going to apply to make your website Google-friendly. We believe in being clear about the client’s requirements from the very outset so that we can go ahead to serve you better. Dedication and commitment towards our clients are what we thrive on. We believe in giving away reports regarding every investment that goes into the optimization of your site on Google. So if all this sounds good to you, then why not get in touch? Give us a chance of giving you a detailed consultation regarding Google SEO, and then, if you are interested to work with us, we can take our discussion forward.

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