Project Overview:
Elite Clubs is a well-known chain of fitness centers in the Milwaukee area. They offer a wide range of fitness programs and services, including personal training, group fitness classes, and sports leagues. Elite Clubs approached Pixel Global for help with increasing their online visibility and attracting more members to their fitness centers.
Problem:
Before partnering with Pixel Global, Elite Clubs had an outdated website that was not optimized for search engines. Their website was not ranking high in the search results for relevant keywords and their online presence was not strong enough to attract potential members to their fitness centers.
How We Helped:
Pixel Global created a comprehensive SEO and Google Ads strategy for Elite Clubs. Our services included:
- Keyword research: We conducted extensive research to identify the most relevant and high-traffic keywords for the fitness industry, as well as for Elite Clubs specifically.
- On-page optimization: We optimized the website’s content, metadata, and other on-page elements to ensure that it was fully optimized for search engines.
- Technical SEO: We fixed technical issues that were negatively impacting the website’s search engine visibility, such as broken links and slow page speed.
- Local SEO: We optimized the website’s local SEO to ensure that it was appearing in the top search results for relevant local searches.
- Content marketing: We created a content marketing strategy that included blog posts, infographics, and other types of content to attract backlinks and improve the website’s overall authority.
We also launched a Google Ads campaign for Elite Clubs. This included:
- Keyword research: We conducted keyword research to identify the most relevant and high-converting keywords for Elite Clubs.
- Ad creation: We created compelling ad copy and display ads to attract clicks and conversions.
- Campaign management: We monitored and adjusted the campaign on an ongoing basis to ensure maximum performance and ROI.
The Results:
Pixel Global’s SEO and Google Ads services had a significant impact on Elite Clubs’ online visibility and traffic. Here are some of the key results:
- Organic traffic increased by 45% within the first 6 months of our SEO work.
- The website’s search engine visibility improved significantly, with Elite Clubs now appearing in the top search results for relevant keywords.
- The Google Ads campaign generated a 6.2% click-through rate (CTR) and a conversion rate of 9.1%, leading to a significant increase in leads and sales for Elite Clubs.
Overall, Pixel Global’s SEO and Google Ads services helped Elite Clubs significantly improve their online visibility, attract more traffic, and generate more leads and sales. With our services, Elite Clubs was able to reach new potential members and grow their business online.
