Pay Per Click Marketing

PPC Management That Lowers Your Cost Per Lead

Google and Microsoft Ads campaigns built around profit, not clicks. We cut wasted spend, test every week and send you leads from day one.

  • Google & Microsoft Ads
  • Shopping & Performance Max
  • Landing page testing
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Rated 4.9/5 by our clients · Month-to-month, no lock-in

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    Sound familiar?

    • Ad spend is rising but leads aren’t
    • You pay for clicks on irrelevant searches
    • No one can tell you which ads actually make money
    • Your landing pages don’t convert paid traffic

    We fix that, and prove it with numbers.

    Our pay per click marketing team starts with a Free Consultation, shows you exactly what is holding you back, and builds a plan around leads and revenue, not vanity metrics.

    Get Your Free SEO + AI Report

    What’s included in our Pay Per Click Marketing

    Everything you need to win, handled by specialists and reported in plain English.

    Campaign strategy

    Account structure, keywords and bidding built around your margins and goals.

    Wasted spend control

    Negative keywords and search-term reviews every week to stop paying for bad clicks.

    Shopping & PMax

    Product feeds and Performance Max campaigns tuned for eCommerce ROAS.

    Landing pages

    Fast, focused landing pages and A/B tests that turn clicks into inquiries.

    Conversion tracking

    Calls, forms and sales tracked properly so every dollar is accountable.

    Weekly optimization

    Bids, ads and audiences refined every week, not once a month.

    Book a Free Consultation

    Pay Per Click Marketing for your industry

    See how we tailor this service to businesses like yours.

    Paid Search That Pays for Itself

    Pay per click advertising is the fastest way to put your business at the top of Google. Launch a campaign today and you can be taking calls tomorrow. The catch is that it is also the fastest way to spend money with nothing to show for it. Broad keywords, weak ads and a generic landing page can burn through a monthly budget in a week.

    We manage Google Ads and Microsoft Advertising for businesses that want every dollar accounted for. Our campaigns are built around your margins and your cost per lead, not around clicks or impressions. We start by setting up proper conversion tracking, so from the first week you know exactly which keywords, ads and audiences are bringing in customers.

    PPC works especially well while your organic SEO is still building, for seasonal promotions, for new product launches and for high-value services where one customer covers months of ad spend.

    emergency plumber near meAdyourbusiness.comFast, Local Plumbing You Can TrustClicksHigh intentCalls and formsTrackedNew customersMeasuredBuilt around your marginsEvery dollar tied to cost per lead

    How We Build and Run Your Campaigns

    1. Account audit and goals. If you already advertise, we review your account to find wasted spend and missed opportunities. Then we agree on targets for cost per lead or return on ad spend.
    2. Conversion tracking. Calls, forms, bookings and purchases are tracked properly, including offline sales where possible, so the algorithm optimizes for real business.
    3. Keyword and audience research. We focus on high-intent searches and build a long negative keyword list before launch, so you do not pay for irrelevant clicks.
    4. Ads and extensions. Multiple ad variations with clear offers, sitelinks, callouts, call extensions and location assets.
    5. Landing pages. Each campaign points to a focused page that matches the search and makes it easy to act.
    6. Weekly optimization. We review search terms, bids, budgets, ads and audiences every week, not once a month.

    Campaign Types We Manage

    Search campaigns

    Text ads on Google and Bing for people actively searching for your service or product. The backbone of most lead generation accounts.

    Shopping & Performance Max

    Product listings with images and prices for online stores, powered by a clean, optimized product feed.

    Local Services Ads

    Pay-per-lead ads with the Google screened badge, available for many home service and professional categories.

    Display & YouTube

    Visual ads and video for awareness and remarketing to people who visited your site but did not convert.

    Microsoft Advertising

    Often cheaper clicks and a strong audience for B2B and older demographics, imported and tuned from Google.

    Remarketing

    Bring back visitors and past customers with timely, relevant ads across search, display and video.

    Landing Pages That Convert Paid Clicks

    Sending ad traffic to your homepage is one of the most common reasons PPC fails. Visitors arrive with a specific need and have to hunt for the answer. We build fast, focused landing pages for each campaign, with a headline that matches the search, clear proof, a short form and a visible phone number.

    Then we test. Headlines, offers, form length and page layout are A/B tested so your cost per lead keeps falling over time. Our article on homepage changes that lift conversions shares many of the same principles. For larger projects, our website design team can rebuild your site for conversion.

    Emergency Plumber, Here TodayHeadline matches the searchGet a Quote★★★★★ Clear proof(555) 010-0000Version AVersion B wins

    Stopping Wasted Ad Spend

    Many ad accounts are paying for clicks that never had a chance of converting. The fixes are rarely glamorous, but they add up quickly:

    • Weekly search term reviews and an ever-growing negative keyword list
    • Ad schedules that pause or reduce bids when leads are unlikely
    • Location targeting set to “people in” your area rather than “interested in”
    • Device and audience adjustments based on real conversion data
    • Budget moved away from campaigns that do not produce leads

    Read our list of Google Ads mistakes that waste small business budgets to see if your account has any of them.

    Where your ad budget goesBeforeWasted clicksLeadsAfterWasteLeadsNegative keywords, weeklyAd schedules and locationBudget moved to what works

    Transparent Pricing and Reporting

    PPC management is a clear flat monthly fee. We do not take a percentage of your ad spend, so our advice is never biased toward spending more. Your ad budget is paid directly to Google or Microsoft, and the account always stays in your name.

    Every month you get a report showing spend, leads, cost per lead, sales where tracked, and what we changed. Your strategist is available to talk it through. Many clients combine PPC with social media advertising for remarketing. See our pricing page for full plan details.

    Your monthly reportSampleSpendLeadsCost per leadFlat feeNo % of ad spendYour accountAlways in your name

    How Much Should You Spend on Ads?

    The right budget depends on how much clicks cost in your industry, how many leads you need and what a customer is worth to you. As a rough guide, many local businesses start with $1,000 to $3,000 a month in ad spend. Highly competitive sectors such as legal, insurance and home services can need more, while niche B2B services can often start lower.

    We work backward from your numbers. If a new customer is worth $2,000 and one in four leads becomes a customer, you can afford to pay a meaningful amount for each lead and still be profitable. We use that maths to set realistic targets, start with a test budget, and scale spend only once campaigns prove they are profitable.

    Work back from your numbersExampleA customer is worth$2,000Leads that become customers1 in 4Break-even per lead$500

    How we get you results

    A clear path from first call to measurable growth, with you in control at every stage.

    1. Free Consultation

      We review your website, rankings and competitors, then map out the quickest wins.

    2. Custom growth plan

      You get a written plan with targets, timelines and a fixed monthly price.

    3. Launch & optimize

      Our specialists implement, test and refine every week, not just at month end.

    4. Report & scale

      Plain-English monthly reports and calls. When something works, we double down.

    2000+

    Successful projects & campaigns

    1000+

    Satisfied customers

    1675+

    Page #1 rankings

    10×

    Growth in the last 5 years

    Don’t Just Take Our Word For It

    Here’s what our clients say about working with Pixel Global.

    “Excellent vendor to work with, trustworthy, reliable, very efficient at SEO and web design. We highly recommend them at Landmark Homes Inc.”
    Wayne MatthewsLandmark Homes Inc.
    “I have been working with Jit / Pixel Global IT Services for 7 years and have had a great experience. The professionalism, communication and quality of work are top notch. Affordable for any business.”
    Javier Lopez
    “Excellent company to work with, They have been able to get my site updated with all of the google requirements and my site has been ranking very well since they took over. If you have a question they respond right away and are always eager to help. I highly recommend Pixel Global IT!!!”
    Juan R
    “I have been working with Jit from Pixel Global for almost three years now, and in that time has has completely redeveloped my web site and I am at the top of Google rankings for all major relevant search terms. I am now generating more business as a result and have taken lots of bookings based on SEO and the new site’s appearance. On the back of this I have also worked with Jit to develop two further web sites, both of which have been well-received. He is prompt to answer queries and always very helpful. Compared to competitors he is also reasonably-priced. I highly recommend the services of Pixel Global.”
    Tom Ryder Weddings
    “Pixel Global IT Services provided punctual and quality web services to our company. The cost of getting a new website was inline with our budget, and of course the outcome of the final product was exactly what we asked for. We are now working on the digital marketing aspect of our business. They are always available and respond immediately. I can surely without a doubt recommend this web design agency. A great partner to get your website launched!”
    Bobby Siera
    “Karen Rajabian’s Healing the Nations Ministry Inc., appreciate Pixel Global’s no-nonsense and straightforward approach to each task during the process of the completion of our project. We get along well and I find them very accessible at all times.”
    Karen RajabianHealing the Nations Ministry Inc.
    “I was in need of a website designer to create a professional and appealing website design for my photography business. My friend, Chris gave me the reference of Pixel Global. I had a conversation with Mr Jit, the founder of the company who explained me the process in detail and was always available to answer my queries. They completed my website within a week and I was so happy with their web design skills. Glad I chose this website design company for my website and would definitely refer them to others in future.”
    Wendy CrawfordPhotography business owner
    “We’re happy with Pixel Global IT Services; their work is high-quality and runs smoothly. They’re willing to tell us what they use, how they use it, and how we can implement this in our organization. Aside from them being talented and responsive, they definitely care about their customers’ success. We’d definitely work with them again.”
    London Building Contractors
    “I have been working this company for months and I highly recommend them. Jit is excellent and makes all the changes I need in a timely fashion. I gave him the example I needed and he transformed my web page into a beautiful creation. I have recommended their services to my colleagues as well.”
    Fabiola St. Fort
    “I’ve been working with these guys for 4 years now and can highly recommend them..”
    Scott Miller
    “Just had my website completed great people excellent quality work and great communications very responsible for the quality. I definitely recommend to anyone wants good website.”
    Bal Uppal
    “Jit Rocks! Pixel has always been there for any tasks needed and have ended up having great respect for the quality of his operations…”
    Trevor Stewart

    Read more 5-star reviews from our clients on Google

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    Pay Per Click Marketing FAQs

    Have questions? We’ve got answers. Can’t find yours? Contact us.

    How much should I spend on Google Ads?

    It depends on your industry and goals. Many local businesses start at $1,000 to $3,000 a month in ad spend. We’ll recommend a budget in your Free Consultation.

    How fast will I see results?

    Ads can bring leads within days. We usually reach stable, optimized performance within 4 to 8 weeks.

    Do you charge a percentage of spend?

    We charge a clear monthly management fee, so our advice is never biased towards spending more.

    Will I own my ad account?

    Always. The account and all data stay in your name.

    Related services

    Combine services for faster, compounding growth.

    View all services

    Ready to grow with Pay Per Click Marketing?

    Book a Free Consultation with an experienced digital marketing manager. Share your goals and we’ll show you, step by step, how to reach them. No obligation.

      • 4.9/5 client rating
      • Award-winning agency
      • 10+ years’ experience
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